Work
Experience
Jan 2018 - Present
Senior Digital Content Writer | Woodstream Corp.
-
Continuing to perform all writing, proofreading, and other primary duties from the previous role as Digital Content Writer.
-
Managing social media and paid social for 8 brands across multiple platforms. Brands saw a significant increase in engagements and impressions.
-
Generating invigorating social media content, posting 4-8 times weekly per account.
-
Coordinating with video production companies, assisted with scripts, and served as a producer onset to create 75+ marketing and how-to videos.
-
Creating and editing in-house how-to videos, plus sales videos for tradeshows.
-
Developed and managed an influencer program for 5 brands.
-
Training and overseeing other Digital Content Writers and marketing interns.
-
Managing budgets for paid social, influencers, video production, etc.
Dec 2015 - Dec 2018
Digital Content Writer | Woodstream Corp.
-
Wrote product content for brand sites, Amazon, Home Depot, and other retail partners.
-
Created guides, ebooks, and articles to educate consumers on relevant brand topics.
-
Developed a consistent voice to build a presence as an authority in brands' respective pest control and outdoor living niches.
-
Utilized the CMS to upload content and ensure a good user experience.
-
Used Google Analytics to report on initiatives and identify areas of improvement.
-
Coordinated with agencies on social media campaigns and posts.
June 2014 - Dec 2015
Smallwares Content Writer | WebstaurantStore
-
Used non-technical and technical writing skills to create SEO-friendly product content, buying guides, articles, and other relevant e-commerce materials.
-
Managed a long list of day-to-day tasks, as well as ongoing projects.
-
Attended webinars, tradeshows, and training to expand industry knowledge.
Jan 2014 - Aug 2014
Features Writer / Intern | Weddings Year Round
-
Interviewed local brides and business owners to produce spotlight articles.
-
Attended weddings as a judge and journalist for the seasonal cover contest.
-
Assisted at local wedding expos to network with vendors and brides.
-
Collaborated with editors and designers to develop print-ready content.
Aug 2013 - July 2014
Writer & Social Media Manager | HerCampus
-
Performed weekly interviews with featured students on campus.
-
Wrote 13 Campus Celeb profiles about notable students on campus.
-
Managed social media platforms, including Facebook, Instagram, Pinterest, and Twitter.
-
Increased the number of social media followers by more than double.
Education
2010 - 2014
Millersville University | Bachelor of Arts
English Minor, History Minor
My major and minor combination basically made me a research pro!
​
As an English major, it started as the ongoing joke that I would always be available to proofread papers for those around me. Soon this became more than just a gag with my friends, and I began helping anyone and everyone who needed it with any paper-writing needs.
I spent much of my four years bombarded with classmates seeking this help, allowing me to practice my editing and writing skills outside of my classrooms. I also witnessed the improved writing style of several of my repeated "clients," many of whom I can proudly say now confidently use semicolons, which was previously just abstract punctuation to them. In turn, I myself became a more confident writer as well.
Skills
& Expertise
-
Content Creation
-
Technical & Non-Technical Writing
-
Social Media Management
-
Adobe Creative Suite
-
Canva
-
Sprout Social, Hootsuite, & Later Linkinbio
-
Video Production
-
Editing & Proofreading
-
HTML
-
Microsoft Office Suite
-
Google Analytics
-
Magento & WordPress
-
Planning & Organizing
-
Event Coordination
Brittany is a talented writer and a creative individual. She consistently contributes beyond the original scope of projects.
Mike D.
Brittany is a wonderful person and always so helpful. It is always a pleasure working with her.